Luxair is partnering with Esch2022 and the Luxembourgish artist Lynn Cosyn to celebrate the European capital of culture in 2022.
At the beginning of 2021, Luxair and Esch2022 met to discuss their common desire to find an unexpected and unconventional way to promote Esch2022, European capital of culture, throughout Europe and even beyond its borders. It was only natural that these two decided to collaborate and design a plane together to promote Luxembourg’s culture and heritage. The solution was obvious and the choice of the artist was made by Esch2022, together with Luxair, who identified themselves with the designs of Lynn Cosyn and decided to entrust her with the challenge.
Luxair is committed to promoting Luxembourg and joining forces with Esch2022, which will be the European capital of culture next year, was only natural. As of 27 November 2021, travellers and plane-spotters will be delighted to admire the Luxair plane in the colours of the Minett region: emblematic buildings, nature and singular characters straight out of Lynn Cosyn’s imagination. The plane will take off for the first time on Saturday 27 November 2021 and will fly the passengers to Tenerife at 1.10 pm (Luxembourg local time)
The captain of the makeover is Lynn Cosyn, a Luxembourgish artist with colourful, naive and childlike art that will appeal to young and old alike. She draws her inspiration from her daily life but is also sensitive to nature. Inspired by the most emblematic places in the Esch2022 area, the illustrations on the Boeing 737-800 are full of details, each one telling a story, linked to very special characters and monuments.
Luxair fully embraces the Esch2022 motto “Remix Culture” and it was important for the national airline to support the Esch2022 project as a “Supporting Partner”, especially as both partners share the same values. Diversity and inclusion, deeply rooted values characterised by a sense of belonging and community, both represented on the aircraft, mixing the colours of Esch2022 and Luxair, while adapting to the artist’s style through her vivid and colourful designs.
The city of Esch-Alzette, together with the other 10 Luxembourg municipalities of the Pro-Sud union and the 8 French municipalities of the CCPHVA, is the European Capital of Culture 2022. Esch2022 is organised under the motto of Remix Culture. Its programme of events is developed and implemented in close cooperation with municipalities, ministries, and numerous other partners. Esch2022 is managed by the non-profit organisation Capitale européenne de la culture 2022 asbl. Two more cities in Europe have been appointed European Capitals of Culture in 2022, namely, Kaunas in Lithuania and Novi Sad in Serbia.
A few words from Nancy Braun, Esch2022 General Director:
“We are very pleased with this partnership with Luxair and our joint collaboration with the Luxembourgish artist Lynn Cosyn. Our aim is to involve local artists on the one hand and to join forces with strong private sector partners on the other. Luxair is a strong national brand with a large international network that can help give Esch2022.”.
About Lynn Cosyn:
Lynn Cosyn is an artist from Luxembourg and has achieved popularity with her unique and original hand-drawn illustrations full of whimsical feelings and special characters.
Lynn’s aim to produce dreamlike and poetic images for all generations is largely supported by her approach to illustration. Particularly inspired by her direct environment, key influences in Lynn’s work are “wild vegetation, calm people and other random observations”. Her colourful work is driven by the reconciliation of contrasts in simple scenes with a touch of humour.
A few words from Lynn Cosyn:
“When Esch2022 contacted me to propose this collaboration with the European capital of culture and Luxair I was very flattered and I could hardly believe that my art was going to be exhibited on a plane! If I had known in 1993 at the age of 8 – the first time I was able to travel by plane, with Luxair – that one day I would have the opportunity to see my art on a plane, my entourage would certainly have smiled and let me continue to dream. It was a great pleasure to work on this project and I am very curious to see the reactions of the passengers. I hope my art will give them joy and I thank Luxair and Esch2022 again for this wonderful opportunity.”.
A few words from Gilles Feith, Luxair CEO:
“This collaboration fits perfectly with our project, launched in July 2020, to mix art and travel with “#FlyingIsAnArt” and to promote our Luxembourgish heritage across Europe and beyond, whenever possible. This plane is just the first part of a partnership that will live on throughout the project. Together with Esch2022 and Lynn Cosyn we will spread the stories that each design character tells as well as the iconic places in the Esch2022 territory and our two shared values: diversity and inclusion.”.